Jen Cayle Gaum

Jen Gaum is a makeup artist and beauty expert who champions makeup as a tool for confidence, not concealment. I created her social videos (2024-2026) to spotlight her playful personality, amplify her message, and attract new clients.

Mondays with Maddy is a weekly series I created spotlighting Jen and her daughter Maddy as they chat beauty and share plenty of silly moments. It quickly became one of my favorite projects to edit because the tone allowed for zany, personality-driven cuts.